I buy a lot of magazines that have to do with pharmaceuticals and anti aging treatments, so I’m very familiar with each and every organization that manufactures or markets products in that industry. I see a lot of familiar names as I peruse through those publications, such as Kinerase, DDF, and some of the other large companies. However, a company that launched earlier this year, who I’ve done some product reviews and small consulting gigs for, Elite Skin, is starting to become a more mainstream product. It’s flagship product, the Elite Serum, is mentioned in the Fall Beauty section of the October Yoga Magazine (USA Edition).
The Elite Serum is formulated to get rid of dark under eye circles as well as puffiness around the eyes. It’s a twice per day formula using some of the latest cosmeceutical ingredients. For example, Haloxyl is an ingredient that is clinically tested to get rid of dark under eye circles. The editorial states that it reduces their appearance up to 600%. Circles under our eyes make us appear tired, uninterested, and downright rotten. They are a common trait in busy mothers, as we are under massive stress at times with family, work, and social events.
The editorial also points out several of the mentions of Elite Serum on anti aging portals and consumer report blogs. For example, the leading research and information site on eye creams, EyeCream.com, has done extensive research and reporting on the Elite Serum. It even made it the editors choice for 2009.
I normally associated Yoga Magazine with the health & mental wellness niche, so I was surprised when I saw it’s “Fall Beauty” column. Then I got to thinking, maybe feeling better mentally all starts with looking your best. Dark circles, wrinkles, and sun damage are all things that we have to worry about as we age. By using the proper anti aging skin care products, we can fight these ailments and feel our best.
Karla A. Sutton is an anti aging author who posts many skin care product reviews. Her work can be found on The Examiner, Working Mother, and many other websites. She is a regular contributor to Busy Moms Online.
