If you take some time to search for the words: “best eye cream,” you need to really think to yourself what types of sites you are going to look into with a grain of salt, and what types of sites you should just ignore. I’ve been on a recent mission to explain the difference between people out there who are called “affiliate marketers” and other people who simply report facts. This is a must read if you find yourself constantly questioning the views and opinions from these so-called “bloggers.”
Let me dig deep into this topic so you can see exactly what I am talking about….
Many of the eye cream blogs out there are simply affiliate marketing sites. While I have nothing against affiliate marketing in most capacities, affiliates in the eye cream niche certainly go a little far in their marketing. For those of you not familiar with this term, in short, an affiliate is a paid marketer who earns commissions each time a sale is made from someone who visited their site prior to purchasing a product. In the case of eye creams, affiliates will earn up to 50% of sales made if they convince YOU to go to the next page and buy the eye cream they speak so highly of.
In a nutshell, the affiliate will go to great lengths to get you to hear all of the great information about the “reviewed” eye cream. They will talk about personal experience, point to testimonials that may or may not be used with permission, or in some cases, can be stolen from other websites!
While some eye cream bloggers will tell the truth, give a good eye cream review, and genuinely represent the product they market well, the bad ones spoil this for the industry. They simply misrepresent the products so much that all they really care about is making the sale. This is bad for the eye cream manufacturers – they have to live up to the false hype and probably deal with a lot of returns and customer service issues.
For this reason, it’s best to stick to authority blogs and portals. What exactly do I mean by this? Let me show you an example….
A portal is a domain that is designed to carry out research, news, and information on a certain topic. For the most part, they are the “best” domain name in the entire industry. Luckily, in the eye cream industry, there exists such a portal. You can visit it online for yourself by following the link: Eye Cream Reviews.
You see, this is a true portal. It’s updated daily with eye cream information. It does not slant any product or company. There are ZERO affiliate links on the entire site, and best of all, they are upfront with the audience and tell the world that there are indeed advertisements on the website.
Now, compare this to an affiliate site. An affiliate site is usually written in the first person. It can say “Hi this is Maxine from Chicago, and these are my favorite eye cream products. ” Come on. You really think people are that passionate about products that they take photos of them, write about them, put up a blog about them, and then spend all the time and money to get them indexed and findable in Google? Come on folks, these are marketers who know what they are doing. It takes time, money, and a lot of dirty work to get a site findable in Google. That first page ranking is NOT easy to obtain, and when it is, that’s where the big money flows in.
I don’t say this to slam affiliate marketers, I say this so that people can truly find the best eye cream they are looking for. If you take a good look around, and figure out who the obvious affiliates are, you can really go a long way to helping you find the best eye cream on your first try.
